{"title":"Shop All","description":null,"products":[{"product_id":"the-south-texas-mermaid","title":"The South Texas Mermaid.","description":"\u003cp\u003eBring the spirit of South Texas wherever you go with the Border Town Hat Co. Gar Fishing Snapback. Featuring a detailed embroidered gar fish design above the classic Border Town script logo, this hat is built for those who live for the outdoors. Whether you’re bowfishing, casting from the bank, or spending the weekend on the water, this cap delivers the perfect blend of rugged style and everyday comfort.\u003c\/p\u003e\n\u003cp\u003eMade on a premium Yupoong snapback, it offers a structured fit, breathable mesh back, and adjustable snap closure for all-day wear. Designed to stand out on the water and look just as good around town.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Default Title","offer_id":53532815294827,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/SouthTexasMermaid.jpg?v=1784073973"},{"product_id":"the-rio-grand-gold","title":"The Rio Grand Gold.","description":"\u003cp\u003eRio Grande Gold Snapback\u003c\/p\u003e\n\u003cp\u003eInspired by the rich heritage of the Rio Grande and the hardworking spirit of South Texas, the Rio Grande Gold Snapback blends timeless Western style with everyday comfort. Featuring the signature Border Town Hat Co. script logo embroidered in crisp white and metallic gold, highlighted by the iconic longhorn “T,” this cap is built to make a statement wherever you go.\u003c\/p\u003e\n\u003cp\u003eCrafted on a premium Yupoong snapback with a structured fit, curved bill, and breathable white mesh back, it’s perfect for long days outdoors, weekends at the ranch, or nights around town.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Brown","offer_id":53533290660203,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":53533290692971,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/The_Rio_Grande_Gold.jpg?v=1783989289"},{"product_id":"the-gold-buckle","title":"The Gold Buckle.","description":"\u003cp\u003eThe Gold Buckle Rope Snapback\u003c\/p\u003e\n\u003cp\u003eClassic western heritage meets modern craftsmanship in The Gold Buckle Rope Snapback. Featuring the signature BT monogram embroidered in premium gold thread with the iconic longhorn-inspired “T,” this hat is designed to make a statement without saying a word.\u003c\/p\u003e\n\u003cp\u003eBuilt on a premium rope snapback, the clean black colorway is complemented by a matching braided rope across the brim for a timeless western look. Whether you’re at the ranch, the rodeo, or out on the town, The Gold Buckle is made to go wherever the day takes you.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Default Title","offer_id":53533204414827,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/TheGoldBuckle.jpg?v=1783987746"},{"product_id":"the-laredo-classic","title":"The Laredo Classic.","description":"\u003cp\u003eThe Laredo Classic,\u003c\/p\u003e\n\u003cp\u003eClean, bold, and built to last—the Laredo Classic is a timeless staple for any hat collection. Featuring a raised 3D puff embroidered Border Town script on a premium cream crown with a contrasting black bill, this cap delivers a classic look inspired by the western heritage of South Texas.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, this snapback combines premium materials with a structured fit for lasting comfort. Whether you’re on the ranch, downtown, or heading out for the weekend, The Laredo Classic is made to represent where you’re from with confidence.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Default Title","offer_id":53533233217899,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/TheLaredoClassic.jpg?v=1783988208"},{"product_id":"punchy","title":"Punchy.","description":"\u003cp\u003ePunchy Trucker Hat\u003c\/p\u003e\n\u003cp\u003eTurn heads with the Punchy Trucker Hat from Border Town Hat Co. Designed for those who live the western lifestyle with confidence, this premium trucker features bold red “Punchy” embroidery paired with a classic black-and-white Border Town Hat Co. logo. Its clean white profile and timeless design make it the perfect everyday hat for the ranch, rodeo, job site, or a night out.\u003c\/p\u003e\n\u003cp\u003eBuilt on a high-quality structured trucker, it offers a comfortable fit, breathable mesh back, and adjustable snapback closure for all-day wear.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Default Title","offer_id":53533352100203,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/Punchy.jpg?v=1783989940"},{"product_id":"the-lone-feather","title":"The Lone Feather.","description":"\u003cp\u003eThe Lone Feather\u003c\/p\u003e\n\u003cp\u003eCelebrate South Texas pride with The Lone Feather by Border Town Hat Co. This premium trucker cap features a bold feather embroidered in the iconic Texas flag colors, symbolizing freedom, heritage, and the independent spirit of the Lone Star State. Built on a classic Yupoong snapback, it delivers the perfect combination of timeless style, all-day comfort, and durability.\u003c\/p\u003e\n\u003cp\u003eWhether you’re working on the ranch, heading to the lake, or spending the weekend with family, The Lone Feather is designed to stand out while honoring your Texas roots.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Navy","offer_id":53533909844331,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":53533909877099,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/WhatsAppImage2026-07-13at8.09.58PM.jpg?v=1783994742"},{"product_id":"the-midnight-rider","title":"The Midnight Rider.","description":"\u003cp\u003eThe Midnight Rider\u003c\/p\u003e\n\u003cp\u003eBold, timeless, and built for those who live life on their own terms. The Midnight Rider features Border Town Hat Co.’s signature cowboy astronaut logo—where the spirit of the American West meets the endless pursuit of adventure. Finished in crisp white embroidery on an all-black premium trucker cap, this design is clean, versatile, and made to stand out without saying a word.\u003c\/p\u003e\n\u003cp\u003eWhether you’re chasing sunsets, putting in long days, or heading out for a night under the Texas stars, The Midnight Rider is built to go wherever the road takes you.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Default Title","offer_id":53533941858667,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/WhatsAppImage2026-07-13at8.07.37PM.jpg?v=1783995827"},{"product_id":"the-checkmate","title":"The Checkmate.","description":"\u003cp\u003eThe Checkmate\u003c\/p\u003e\n\u003cp\u003eStand out from the crowd with The Checkmate by Border Town Hat Co. Built on a premium black Yupoong rope snapback, this hat features a bold BT monogram embroidered with a black-and-white checker pattern and finished with a soft pink outline for the perfect blend of western heritage and modern style.\u003c\/p\u003e\n\u003cp\u003eWhether you’re headed to the rodeo, the racetrack, a concert, or just out around town, The Checkmate is designed to make a statement while delivering all-day comfort and a timeless fit.\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Default Title","offer_id":53533980557675,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/btcheckerd.jpg?v=1783996384"},{"product_id":"border-town-hat-co-woven-patch","title":"Border Town Hat Co. Woven Patch","description":"\u003cp\u003eBorder Town Hat Co. Woven Patch\u003c\/p\u003e\n\u003cp\u003eBring a touch of South Texas style to your favorite hat, backpack, or gear with the Border Town Hat Co. Woven Patch. Featuring our signature script logo with the iconic longhorn “T,” this premium patch is built for those who live the western lifestyle.\u003c\/p\u003e\n\u003cp\u003eCrafted with sharp woven detail and durable construction, it’s designed to look great and last through everyday wear. Whether you’re customizing a hat or adding personality to your gear, this patch delivers a clean, classic look.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003e* Premium woven construction\u003cbr\u003e* Approximate size: 2.2” W × 1.3” H\u003cbr\u003e* Black background with white and gold stitching\u003cbr\u003e* Border Town Hat Co. signature logo with longhorn “T”\u003cbr\u003e* Perfect for hats, backpacks, and more\u003cbr\u003e* Durable and lightweight\u003c\/p\u003e","brand":"Border Town Hat Co.","offers":[{"title":"Default Title","offer_id":53574383698283,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7770\/0459\/files\/bordertownhatpatch_b7435a9e-6620-4d41-93ac-caf0daedc554.jpg?v=1784478617"},{"product_id":"bt-texas-heritage-woven-patch","title":"BT Texas Heritage Woven Patch.","description":"\u003cp\u003eBT Texas Heritage Woven Patch\u003c\/p\u003e\n\u003cp\u003eRepresent the spirit of Texas with the BT Texas Heritage Woven Patch by Border Town Hat Co. Inspired by the Lone Star State, this patch combines bold western style with the unmistakable colors of the Texas flag. 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